First featured at the housewares show in 2017, the Stola section has grown over time and will feature seven products this year, including the five products listed here on the website.
The International Home + Housewares Show spans over a 4-day period, usually held between late February and Mid-March. Read on to learn more about our presence at the world’s largest housewares show.
The International Home + Housewares Show is a popular event known across the industry. Attendees—both buyers and manufactures—take notice of which companies participate.
HMS Mfg. Co. uses the show as a presentation opportunity to showcase our products to current and prospective buyers. Our booth’s innovation room allows our sales team to meet with buyers to recap our past relationship, talk about the present, and strategize for the future.
HMS Mfg. Co. has attended this show every year since 2006, making this our 14th year in a row. Our Director of Sales at the time viewed the show as an opportunity to increase product sales and expand business. Our continued presence at the show has become an expectation to our customers, so we continue to attend.
For HMS Mfg. Co., the housewares show is a huge project that involves almost every department. It takes several months to get everything ready for the show, including layout design, prototypes, and the overall development of our booth.
The booth’s graphics and illustrations are some of our company’s best creative work every year. Like the cross-departmental teamwork it took to create the Stola brand, the housewares show is a cooperative effort throughout the HMS Mfg. Co. staff.
Stola at HMS Mfg. Co.
Though Stola is only one of many sections at the show, we hope to grow and include more products in the future. Some of our staff are already in Chicago and more will travel there today and this weekend to check out the International Home + Housewares Show. This is a big weekend for our company, so thanks for taking the time to learn more about HMS Mfg. Co., the company that started Stola.
Written and Published by Jessica – Writer at HMS Mfg. Co. for the Stola™ brand
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